Events
Marketing NOW & NEXT Conference 2026
Premiere: the first Marketing NOW & NEXT Conference
What matters today. What will matter tomorrow. Over two compact online mornings, the Marketing NOW & NEXT Conference gives you a clear view of the developments that will shape marketing in 2027.
Become a speaker
The focus is on the trends, technologies and strategies companies need to understand today and use well tomorrow. Get in touch if you would like to share your knowledge and experience with other marketing experts.
Speaker applications by email only to info@smile-communication.de, including your topic proposal (possible talk title plus a short description). Deadline: 18 September 2026.
Early bird tickets
Early bird tickets for attendees are already available. Registration runs through the organiser’s website.
Topics
- Social media & social search: New platform logic and changing user habits
- GEO (Generative Engine Optimization): Visibility in ChatGPT, Gemini, Perplexity and AI Overviews
- Search 2027: How search behaviour, SEO and digital visibility are changing
- AI & agentic marketing: From assistants to autonomous marketing processes
- Content & visibility: How companies become relevant sources for people and machines
- Customer Journey 2027: When AI shapes how people research and buy
- Marketing automation & efficiency: More impact with smarter processes
- Data & personalisation: Relevance through better data and individual communication
- Law & regulation: What companies need to watch with AI and digital communication
- Marketing Strategy 2027: The top priorities for the coming year
Working topics, subject to change.
Organiser
The Marketing NOW & NEXT Conference is organised by Iris Lohmann (SM:ILe Communication). Contact for speaker applications and questions: info@smile-communication.de.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.