Events
International Retail Summit 2026
The International Retail Summit in Zurich is the specialist conference for retail decision-makers from the DACH region and beyond. With a focus on store digitalisation, omnichannel strategy and customer experience, it links traditional retail with digital innovation.
For companies trying to bridge online and offline, the summit offers strategic insight.
Why it is interesting for CRO professionals: the conversion rate discussion is moving from the online shop alone to the whole customer journey. What does a checkout look like that serves online and offline equally? How does A/B testing work when the customer moves between app, website and store? These are the questions that go beyond classic website CRO.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.