Handelskraft Konferenz 2026

The Handelskraft Konferenz in Düsseldorf is one of the most established eCommerce events in the German-speaking world. Organised by diva-e, it draws decision-makers from retail, brands and service providers who want to discuss the state of digital commerce.

The focus is omnichannel, customer experience and digital transformation.

What makes Handelskraft interesting for CRO professionals: it shows how large retailers optimise their digital channels, both technically and organisationally. The hardest part of CRO is often not the testing itself but internal sign-off, politics and alignment between departments. Here you get a look inside companies that have cleared those hurdles.