ECC FORUM 2026

ECC FORUM is the annual conference of the E-Commerce-Center Handel, a research institute at the University of St. Gallen. Its focus on research-based insight into digital retail adds an academic view that day-to-day practice often lacks. Current trends are discussed and long-term developments analysed.

For eCommerce decision-makers, ECC FORUM is valuable because it connects theory and practice. Studies on conversion psychology, buying behaviour and price acceptance are presented here, with methods that agencies often skip. If you want to build your CRO strategy on a scientific footing, this is where to start.