DMEXCO 2026

Europe’s leading digital marketing & tech fair

DMEXCO is the central platform for digital business, marketing and innovation in Europe. For more than 15 years, decision-makers from marketing, tech and media have met here to shape the future of the digital economy.

The fair in Cologne is one of the key dates for anyone working in the digital ecosystem.

What can you expect at DMEXCO?

DMEXCO 2026 spans classic digital marketing, performance marketing, programmatic advertising, data & analytics, martech and ad tech. For eCommerce decision-makers, the Conversion & Performance track is the most relevant, with sessions on A/B testing, conversion rate optimisation, personalisation and attribution.

Agenda highlights

• Conversion Summit Stage: Field reports from leading CRO teams across Europe
• Performance Marketing Arena: Sessions on paid search, paid social and affiliate
• Martech Expo: More than 200 tool vendors show their products
• Networking Lounges: Targeted matchmaking for decision-makers

Speaker highlights (expected)

Every year DMEXCO brings top decision-makers from Meta, Google, Amazon, Shopify and leading agencies to the stage. Growth marketing people from Zalando, About You and other DAX and MDAX companies are among those expected.

Who should go?

eCommerce managers, CMOs, growth leads and CRO specialists will find concrete starting points for their daily work. If you want to know which tools, strategies and frameworks are working right now, this is the place. It suits teams that want to make data-driven decisions.