Events
DMEXCO 2025
DMEXCO in Cologne is the largest digital marketing trade fair in Europe. With over 40,000 visitors and hundreds of exhibitors, it gives you an overview of the whole digital marketing landscape, from ad tech and martech to content and analytics.
For decision-makers who want to keep track of the market, it is essential.
For CRO professionals, DMEXCO is a mixed experience. On one side you find the leading testing tools, analytics vendors and personalisation platforms. On the other, CRO is often sold as a feature, not a strategy.
Most exhibitors promise more conversions without explaining how they measure, test or guarantee them. If you can tell tool promises from real results, DMEXCO works as a screening event. If you cannot, you end up buying expensive software nobody uses.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.