Conversion Summit 2026

The conversion rate optimisation conference

Conversion Summit in Frankfurt is one of the few pure CRO conferences in the DACH region. Everything revolves around one question: how do we turn more visitors into customers? From A/B testing to UX research to personalisation, the summit covers the whole optimisation stack.

What makes Conversion Summit special?

Unlike the big marketing fairs, the summit stays strictly on conversion. No SEO, no branding, no side topics. Speakers come from in-house CRO teams at leading eCommerce companies and agencies. They show real test results, not theory.

Agenda highlights

• A/B testing & experiment design: How to set up tests that are statistically valid and bring in revenue
• User research & heatmap analysis: Data-backed insight into real user behaviour
• Checkout optimisation: Field reports on cart abandonment and payment flows
• Mobile conversion: Why mobile users convert differently and how to use that

Who should go?

CRO managers, UX researchers, eCommerce leads and product managers who want to improve their funnel in measurable ways. The summit will not hand you a grand strategy. It hands you test ideas you can put to work on Monday. Most useful for teams that already have traffic and now want to lift the conversion rate.