Events
BVDW Digital Marketing Day 2026
The BVDW Digital Marketing Day is the annual conference of the German Association for the Digital Economy (BVDW). Focused on the German market and its particular challenges, it covers regulatory developments, market trends and best practice across industries.
The BVDW speaks for the digital economy in Germany, and what gets discussed here often sets the agenda for the following year.
For eCommerce businesses, the day matters most on data protection, cookie consent and tracking rules. The German reading of the GDPR directly affects CRO practice: what may you track, which consent layers do you need, how do you run A/B tests in a compliant way? Decision-makers get the legal certainty they need for their experiments.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.