Events
brightonSEO 2026
brightonSEO in Brighton, England, is the largest SEO conference in Europe and one of the most popular worldwide. With more than 5,000 attendees and several tracks, it packs in a level of SEO know-how you usually only get in specialist training.
The focus is technical SEO, content strategy and link building, but CRO topics such as page speed, Core Web Vitals and user experience are getting more room.
What makes brightonSEO special for conversion optimisers: the British SEO scene is further ahead than the German one at combining CRO and SEO. They optimise the whole funnel, from the search results page to the checkout, not just rankings. For German eCommerce teams, the conference is a look beyond their own market that often runs months ahead of local trends.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.