Events
B2B Marketing Days 2025
B2B Marketing Days is the specialist conference for B2B marketing in the German-speaking market. With a focus on lead generation, account-based marketing, marketing automation and sales enablement, it covers the disciplines that matter in B2B.
The difference from B2C is fundamental: longer sales cycles, more stakeholders, more complex buying decisions.
For eCommerce teams selling B2B, the event is especially useful. B2B conversion optimisation works very differently from B2C. The checkout is not a single step but a process that runs for months, with quotes, negotiations and approvals.
Here you learn how to improve that process with content, automation and well-placed touchpoints, across the whole customer journey and not just the website.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.