Case Study · Kids & Family
Tildi turns the condition of used children's products into a selling point
Tildi sells checked second-hand and reduced children's products, from clothing and prams to furniture, and also buys items in through its own programme. With products like these, parents look at condition first. That is exactly where Tildi's inspection has a strong story to tell.
I'll show you where your shop loses buyers.
Making the inspection visible online
Tildi has sites in Berlin, Munich and Regensburg and checks every product before it goes on sale. In the shop, customers see the result of that check with their own eyes. Online, the product page takes on that job, and it has to do it in a way parents believe straight away. With a pram or a cot, parents think about safety and hygiene for their own child. A good product page answers exactly that.
There is a second direction that makes the marketplace special. Through the buy-in programme, parents sell their own things to Tildi. So the shop speaks to buyers and sellers, two groups with very different questions. Buyers want certainty about condition. Sellers want to know how the buy-in works and what they can expect. Both paths feed the same range.
Building trust into the product page, step by step
At Tildi we treat the condition statement as a conversion element with a fixed place in the product page's argument. Using A/B tests, we checked where inspection and condition grade appear along the page and where returns sit, so that together they give parents confidence. Order and wording carry a lot of weight here. A well-placed description of the inspection answers questions before anyone asks them.
We looked at the buy-in separately. Sellers want to know how the process works and what happens to their things. We designed this logic apart from buying, so each path gets its own space on the site. Someone looking for a pram finds reasons to buy first. Someone who wants to sell gets a clear entry point that takes them straight to the buy-in.
Your own inspection is your best selling point
If you sell used goods, what you are really selling first is your own inspection. In our experience, condition and returns deserve as much space as product photos and price. With children's products this counts double, because parents are deciding for someone else. Marketplaces that also buy in do better when they plan both directions separately: buyers and sellers are often the same people, just at different times. A well-explained buy-in fills the range and turns today's sellers into tomorrow's buyers.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.