Case Study · Food & Drink
Grega's Imkerei: A family beekeeper tests too
Grega's Imkerei is a family business selling honey and comb honey through Shopify, along with pollen, perga, royal jelly and propolis, plus mead and beeswax products. The shop's strongest argument is its own origin. We worked to bring that to the top and to test every change properly.
I'll show you where your shop loses buyers.
A rich range with a story to tell
Everyone knows honey. Perga, royal jelly or propolis are new to many visitors, and very few know the difference between perga and pollen. Grega's Imkerei has a large range, and many products win as soon as a short explanation makes them tangible. If you see perga for the first time, you first want to know what it actually is.
At the same time, a family beekeeper has something large suppliers can hardly offer: a traceable origin. If you know who your honey comes from, you buy with more trust. That argument deserves a place near the top of the page. Then there are customer reviews, a strong signal for food. For a family business with limited time, one thing matters most: finding the changes that are really worth it.
A few clean tests
We work closely with the owners and talk regularly. We set up changes to the shop as A/B tests and only kept them after evaluation. That keeps every decision traceable, even for a small business. On product pages, a clean evaluation beats gut feeling every time. For a shop with modest traffic, that means few tests, each with a clear question.
One focus was how customer reviews are shown. Where do they sit, how many does a visitor see, and how credible do they look? For food from small-scale production, reviews are often the first thing a new customer checks. Alongside this, we managed the Facebook ad account so new visitors arrive in the shop with the right expectations. A family business with a clear range moves faster with a few clean tests than with a full redesign.
Testing suits small shops too
A/B testing is often seen as a tool for large retailers with lots of traffic. In our view, small businesses benefit in particular when they focus on a few well-reasoned changes. Their limited time then goes into changes that show results. For food shops with products that need explaining, origin and reviews are especially worth a look. That is where the trust comes from that triggers the first purchase and already sets up the second.
Let’s start with your shop.
In the Dropoff Analysis you see where your shop loses buyers. Afterwards you know where the first step pays off.