GUIDE
Twelve questions you cannot answer. And what that costs you every year.
Without one euro more for traffic. For owners and e-commerce managers who want to know where their shop leaves money on the table.
20 minutes. No obligation. We tell you whether your shop is a fit.
The twelve questions
Your numbers
- How has your revenue per visitor developed over the last twelve months, mobile and desktop separately?
- Where in the purchase process are you losing the most money, in euros?
- How far does your tracking deviate from your real orders?
- What share of your revenue comes from customers who have already bought once?
Who decides
- Who is responsible for conversion at your company, by name, and how much of their week goes into it?
- What do you base your decision on for what gets changed next?
- Which change from last year cost you revenue?
- If your agency or the one person who understands conversion leaves tomorrow: what remains?
How you test
- How many days pass between an idea and the moment it is live as a test?
- How many tests did you complete in the last twelve months, and how many would your traffic have allowed?
- How many orders per variant did your last winner have, and how was it measured?
- Did revenue after rollout deliver what the test promised?
Google Doc
Twelve questions you cannot answer. And what that costs you every year.
Every question with the calculation, a case from real shops, and a check you can run in ten minutes.
With an answer sheet to fill in, and a review at the end. About 30 minutes to read, no signup.
Rather talk to Jörg straight away?
In the Dropoff Analysis we answer the most important questions on your own shop.